As man-icures, brotox and other men’s treatments become more popular, a new breed of barbershop is taking off
With demand rising for treatments that go beyond hair cuts and shaves, an emerging trend is seeing experiential men’s grooming lounges opening up – spaces in which men feel comfortable and can receive treatments and care services beyond the basics.
Instead of taking a men’s spa positioning, this trend is building on the barbershop boom and taking it into a new wellness phase. This week's insight in April's men's care trend series explores why the timing is right....
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business