AI’s role in destigmatising beauty for men

By Alessandro Carrara | Published: 28-Mar-2024

AI is leading the way for technological leaps in the beauty industry, but are men being left at the wayside? Cosmetics Business explores

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Article intelligence (AI) is fueling huge technological advancements for the beauty industry, ones which brands have been quick to tap into in recent years.

Whether its heavy hitters like L'Oréal and its continued investment in the AI app, ModiFace, or smaller indie brands like Odacité launching its first skin care product using ingredients created with AI this year, businesses understand the value this new tech can bring.

It is no wonder that the AI beauty market is expected to be worth $13.34bn by 2030, according to InsightAce Analytic, a 19.7% leap from its value in 2021.

But with all of the excitement and consumer benefits that AI can bring, from virtual make-up try on and skin analysis apps, comes a caveat.

The technology’s use in beauty is still primarily focused towards women.

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