The Perfume Shop boss on putting the fun back in the 'stuffy' fragrance industry

By Alessandro Carrara | Published: 9-Aug-2022

From a newly designed store format focusing on customer experiences to its very own TV channel, Cosmetics Business looks at how The Perfume Shop continues to connect with customers after 30 years of retailing on the UK’s high street

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When The Perfume Shop (TPS) first hit the UK’s high streets in 1992 the business had one goal in mind – to create an accessible retail format for perfumes and disrupt the fragrance market.

Three decades later the A.S. Watson-owned retailer claims that ethos remains as strong as ever, as it celebrates 30 years of retail in 2022 with a special anniversary year.

Gill Smith, TPS’ long-serving Managing Director, says consumers will see the launch of

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