The 12 beauty launches to know in September

From the Kattan sisters to first-time introductions from Chanel, Cosmetics Business rounds up the biggest beauty drops coming in the next month

From the latest beauty launches by the Kattan sisters to first-time introductions from Chanel and a new product foray for Dr. Barbara Strum, these are the upcoming beauty launches to watch out for in September.

Read more about all 12 of the incoming product drops below.


1. Evolve Beauty

Set to launch in September is Evolve’s new True Balance SOS Mask (£20).

Designed to clear and balance blemish-prone skin, the mask uses quora noni, an active ingredient that works as a microbiome ‘communication hacker’ to disrupt bacteria’s ability to replicate.

The ingredient is also anti-inflammatory to help rebalance skin microbiota and reduce acne.

White willow, a natural form of salicylic acid, has also been harnessed to increase skin’s cellular renewal and is also said to reduce inflammation.

The formula’s base is green clay, which is made up of 19% kaolin that absorbs impurities and cleanses the skin.

The new mask can be used in conjunction with Evolve’s Bio-Retinol Gold Mask and can be applied just in the ‘T’ zone or all over the face.

2. Manifesto

Manifesto is a new supplements brand that is said to use ‘smart nutritionist-formulated’ products.

The cherry-flavoured Beauty supplements are the first to launch, with more varieties expected to follow.

Blended with natural extracts of selenium, zinc, biotin and vitamins E, C and A, the chews are designed to support weakened hair, skin and nails and improve skin’s elasticity and texture and promote cell formulation.

“In an ideal world we’d get enough beauty benefits from our diet, but, the fact is, you’d need to eat a very strict diet to have the same impact,” said founder Anna Marcovici.

“For example, our Beauty gummy has 4mg of astaxanthin in it, an antioxidant that’s 6,000 times stronger than vitamin, and you’d have to eat about 165g of Pacific wild salmon per day to get that same amount.

“The gummies are also rich in prebiotic fibre which comes from inulin because there is no glow without a healthy gut.”

In an effort to reduce its impact on the planet, the gummies are housed in plastic-free sachets, made from eucalyptus in a reusable aluminium tin.

Each tin contains 60 supplements and retails for £39.90.

3. Virtue

Luxury hair care brand Virtue is poised to introduce its ColorKick De-Brassing Shampoo (£40) to help neutralise brassiness and brighten all shades of natural or colour-treated hair.

The formula contains natural flower and plant extracts, including purple ginseng, sweet violet, lavender and red cabbage extract.

These natural tints of violet and lavender gently neutralise yellowness, while nourishing, detangling, hydrating and brightening all hair colours.

Virtue recommends pairing the shampoo with its Restorative Treatment Mask or preferred brand conditioner.

4. The Hair Boss

The Detangling Mist (£8.99) is the newest product to launch from Lisa Shepherd’s The Hair Boss.

Fitting into part three of the brand’s 4-step routine, the product targets frizzy and damaged hair and improves hair’s moisture levels.

The formula works by penetrating deeply into hair strands to strengthen and repair hair from within.

“In between washes, The Detangling Mist will soften the hair, taming any unruly knots and re-adding the shine that it’s lost since its last wash,” said Shepherd.

“Whether your hair is naturally straight or curly, all hair types benefit from The Detangling Mist.”

The brainchild of the British hairdresser, Shepherd has chopped the locks of Rachel Stevens, Claire Sweeney and members of the former girl group The Sugababes.

She is also a former British Hairdresser of the Year.

5. Aldi

The beauty brand of supermarket chain Aldi, Lacura, has launched its first-ever curated beauty box, put together by the company’s team of experts.

Products in the Lacura Loves Beauty Box (£11.99) include its CBD Facial Serum, H2O Sleep Mask, Healthy Glow Glycolic Tonic. Too Legit Mascara and its latest edp launch Dark Blossom.

“We’re so excited to be launching our very first beauty box,” said Aldi’s Managing Director of Buying at Aldi, Julie Ashfield.

“The Lacura Loves box is full of amazing products from the wider Lacura range.

“We’ve only chosen to include the cult classics, such as our Too Legit Mascara and Healthy Glow Glycolic Tonic that Lacura fans adire, but also some of our favourite products from our most recent launches.

“We chose them because they perfectly showcase everything we strive to achieve with our Lacura brand, premium quality that doesn't cost a fortune.”

Anticipating high demand for the new box, the box will be available to pre-order from 19 September, with the box available in store from 26 September.

6. Kayali

Invite Only Amber | 23 is the eighth fragrance to launch from Mona Kattan’s Kayali perfume brand.

Kattan is said to have described the edp as “sexy”, as it explores the different facets of amber.

Also dubbed as an ‘ultra-rich’ scent, top notes of black berry, honey, tobacco lead and chocolate hazelnut accord are infused with mid tones of rose centifolia, rose damascena and cistuf leaf.

Meanwhile, base notes include amber resin, oud, sandalwood and vanilla from Madagascar.

7. Lush

Ethical beauty giant Lush has introduced a new trio of products to its fragrance and hair styling categories.

Saly Body Spray (£30) is a reworked format of the brand’s heritage fine fragrance Salarium, to evoke days spent at the seaside.

Made in-house, the fragrance is a blend of oudh from Thailand, floral rose oil and neroli from Lebanon, and said to be slightly more floral than the original Salarium edp.

Meanwhile, the new Wig hair trainer and Infra Wig soft hair gel (£8 each) were created by Lush co-founders and Product Inventors Helen Ambrosen and Mark Constantine to help Constantine cope with his lockdown hair.

Wig gives a matte, firm hold to hair that is said to give a ‘no product’ look, while Infra Wig is an invisible gel that gives subtle hold and a shinier look.

For both products a pea-sized amount should be applied to wet or dry hair and washed out.

Speaking about the new launch, Lush’s R&D Hair Stylist, Daisy Evans, “Mark teamed up with Helen to create the two saviour products and I was lucky enough to try them out in the Hair Lab while they were still in development.

“I find them very versatile and are now my go-to products for many different clients to suit their needs.”

8. Wishful

For her latest skin care line, beauty entrepreneur and social media sensation Huda Kattan has harnessed the power of manuka honey – a favourite ingredient of the beauty founder’s – to combat diminishing collagen levels in the skin.

Her latest launch, the Honey Whip Peptide Moisturizer, is said to be firming, lifting and replenishing, thanks to its blend of manuka honey, peptides, collagen and cica.

Together, the ingredients in the rich yet lightweight formula are designed to smooth, hydrate and plump all skin types for up to 30 hours.

“Honey is one of the most delicious skin care ingredients, especially as it perfectly plumps and hydrates, so I’ve whipped up a powerful new cream moisturiser loaded with restorative properties to sweeten your skin care routine,” said Kattan.

9. Lottie London

Tapping into the nostalgic years of the noughties, Lottie London has teamed up with My Little Pony on a new collection of colour cosmetics.

Originally a toy brand, Disney brought the colourful ponies characters to life in a TV series, which ended on its ninth season in 2019.

Products in the limited edition line include two of 9-shade eye shadow palettes (£5.95 each). The Friendship is my Jam palette contains warming pastel hues, lilac and lemon colours with neutrals and copper colours; while the Only Dance on Days Ending With Y Palette includes a selection of mint hues and soft blush tones.

Meanwhile, the three long-wear Follow Me Eyeliners (£5.95 each) give a gel-like finish and are available in lilac, peach and blue; and the Future Pop Star Sweet Lips (£6.95) overnight lip mask keeps lips looking and feeling smooth, thanks to its formula of jojoba oil and shea butter.

Completing the range is a sparkling hand mirror (£6.95).

“We look to bring inclusivity and forward-thinking innovation to our squad and the My Little Pony collection delivers just that,” said Nora Zukauskaite, Global Head of Marketing at Lottie London.

“The products will allow our consumers to get creative and experiment with new textures, finishes and unlock their sparkle; we’re so excited to reveal all.”

Casey Collins, SVP at Hasbro, the maker of the My Little Pony toys, added: “We’re thrilled to be joining forces with Lottie London on this collection.

“The My Little Pony brand lives and breathes friendship, self-expression and uniqueness. The creativity and inclusivity of Lottie London stood out to us, and as such feels like a natural fit to our values and outlooks.”

10. Chanel

The beauty arm of French fashion house Chanel has added a collection of intense colour shades to its cult favourite liquid lip lines.

The 12 new hues are said to be long-wearing and water-resistant, while oils and pigments in the formulas deliver a high intensity colour pay off in just one stroke.

The six shades joining the Rouge Allure Laque (£33) include a selection of beiges, reds and corals, and are the first liquid lip colours launched by Chanel that give a satin shine finish.

Meanwhile, colours in the Rouge Allure Ink Fusion line (£33), range from rouges to deep browns, and gives an intense matte finish that is buildable for the wearer.

11. Dr. Barbara Sturm

Inside is the new range of dietary supplements to launch from the namesake brand of famed skin care specialist Barbara Sturm.

First entering the supplements market in 2017, the brand is said to have embarked on years of research to develop its new science-driven supplements line to help achieve healthy skin.

The five oral tablets include: Skin Super Anti-Ageing, Skin Anti-Pigmentation, Skin Recovery, Skin Protection and Good Night (£60 each), all of which contain formulas that heal and hydrate, while working in tandem with Dr. Barbara Sturm skin care products.

Each sku contains a blend of active ingredients that are said to contribute to an anti-inflammatory lifestyle, from vitamin E to coenzyme Q10, manganese and purslane extract.

“Diet is key in reducing systemic inflammation and promoting skin and overall health,” said Sturm.

“Fast paced lives create challenges for balanced diets, and nutritional deficiencies are common. This reality prompted me to invent Sturm Inside, a collection of ral supplements tailored to specific skin and wellness concerns.”

12. Wildcrafted Organics

Packed with hard-working ingredients, the new Bakuchiol Cell Regenerating Serum (£130) from Wildcrafted Organics is designed to boost collagen and restore skin’s radiance.

The brand opted for bakuchiol as an alternative to retinol that has anti-ageing benefits without being as harsh on the skin.

After 12 weeks of use, lines and wrinkles, pigmentation and firmness are said to be significantly improved.

Ascorbyl tetraisopalmitate is a non-acidic, oil soluble vitamin C derived from ascorbic and isopalmitic acid that tackles hyperpigmentation and skin changes associated with photoageing.

Coenzyme Q10, cold pressed cacay oil and marula oil have also been harnessed for their skin-benefiting properties.

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