Jayn Sterland, founding Chairperson of the SBC, has also been promoted to the role of British Beauty Council’s Pillar President for Environmental, Social and Governance
Oriele Frank, co-founder of Elemis, will serve as co-chair for the next year
Jo Chidley, co-founder of Beauty Kitchen, Mark Smith, Director General of Natrue, and Oriele Frank, co-founder of Elemis, will serve on the SBC’s board for the next year.
The trio will work to create sustainability changes spanning consumer, industry and policy challenges.
They will also focus on reducing greenwashing claims, plastic waste and consumption across the beauty industry.
“The UN [says] this is The Decade of Action, with calls for accelerating sustainable solutions for all of the world’s biggest challenges,” said Frank, who is also Chief Product and Sustainability Officer at Elemis.
“As co-chair of the Sustainable Beauty Coalition, I will work to ensure the beauty industry is uniting to help drive change across all sectors. It’s about progress not perfection.”
The co-chairs will be supported by a Steering Committee made up of cross-industry sustainable beauty experts.
These include Sian Sutherland, co-founder of A Plastic Planet and Plastic Free, Laura Babbs, Global Head of Sustainability at No7 Beauty Company, and Ruth Andrade, Earth Care Strategy Lead at Lush Cosmetics.
The Co-Chairs and Steering Committee are backed by an Advisory Board made up of 34 beauty and wider-industry sustainability specialists.
They will work collaboratively with members to shape strategies and increase awareness of the SBC’s work.
“The Sustainable Beauty Coalition is about working together on issues that matter,” added Chidley.
“It is our prerogative to share, support and shape the future of our planet through collective action and amplify our impact from all corners of the industry.”
Jayn Sterland, founding Chairperson of the SBC is being promoted as the British Beauty Council’s Pillar President for Environmental, Social and Governance.
“As my two-year tenure as Chair of the Sustainable Beauty Coalition draws to a close, it is encouraging to look back and see how, in those two years, and with the expertise of a knowledgeable Steering Committee plus the passionate support of our Advisory Committee, the SBC has truly found its voice,” said Sterland.
“Thanks to the team, there has been significant progress but there’s still much to be done, in an industry that is often resistant to change – birthing a new sustainable, future-proof beauty industry can be a laborious and at times painful process, but essential to our continued evolution.”