Superdrug is backing these 4 new black owned hair care brands

By Lucy Tandon Copp 2-Sep-2021

The UK high street retailer says it is responding to demand from consumers, after research revealed that two fifths of those from black or mixed race backgrounds find it difficult to find suitable hair care products

Four new black owned hair care brands have landed on Superdrug’s shelves, as the retailer prioritises accessibility for black and mixed race consumers.

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The exclusive-to-Superdrug brands include: ...

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