Pure Beauty

Sol de Janeiro partners with Lookfantastic on first UK pop-up

By Amanda May | Published: 24-Mar-2023

The skin care brand and online beauty retailer’s event at London’s Battersea Power Plant is offering “party vibes” alongside exclusive giveaways

You need to be a subscriber to read this article.
Click here to find out more.

Sol de Janeiro, the Brazilian-inspired beauty brand, has partnered with Lookfantastic to open its first-ever UK pop-up.

The L’Occitane-owned brand has collaborated with the online beauty retailer to open an “immersive” experience at London’s Battersea Power Plant shopping destination.

The Sol de Janeiro x Lookfantastic event will allow consumers to explore the brand’s hero products in a “party vibe” environment, with a live DJ and interactive displays. 

‘Sol de Gelato’ ice cream will also be on offer, with flavours inspired by fragrances from the brand’s body cream range. 

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like