The idea that sex sells is certainly nothing new.
From saucy cinematic scenes and audacious adverts to barely clothed beach-style beauty campaigns, I don’t have to divulge why the idea of getting down and dirty can make a business boom.
After all, is anyone still guessing why 50 Shades of Grey grossed US$237.7m on global opening weekend? Most likely not.
But the seemingly swift swap of our own sexual pleasure from being shrouded in secrecy to well-welcomed in the wellness industry was perhaps more surprising, and the growth of this sector is showing no signs of slowing down.
Sexual health is wealth
Estimated at $10.3bn in 2021 in the US alone (according to an industry analysis report), the sexual wellness business is booming. But