The premium beauty retailer returned to the UK with a store in Westfield London
A render of Sephora's London store format
Sephora has announced the location of its second store in Britain.
The LVMH-owned beauty retailer is expanding into Westfield Stratford City, a shopping mall in east London, and will open in November 2023.
It first opened an e-commerce site in October 2022 for the British market after acquiring online retailer Feelunique.
"The launch of Sephora.co.uk and the app last autumn was met with unprecedented demand, and British consumers can continue to enjoy shopping their beauty favourites exclusively at Sephora in another iconic store," said Sephora in a statement.
Despite being open for four months, Sephora's White City outlet still has shoppers queuing outside to enter.
Neither store is Sephora's UK flagship, which is expected to be a more central location in the capital city.
Speaking about Sephora's first store, Sarah Boyd, UK Country Manager, said: “This new store will showcase best-in-class beauty expertise and provide unique services to UK customers, including make-up, skin care, hair care, fragrance, body and personalised gifting."
Sephora has focused on exclusive brand partnerships to attract customers, including the recent launch of Lady Gaga's Haus Labs to the country, and its own-brand line.
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