Sand & Sky's co-founder on how Australian botanicals propelled the brand's pink clay mask to cult status

The Instagram famous millennial pink skin care brand has become a 'must-have' brand in less than 12 months

Sand & Sky celebrates its Australian heritage with imagery and ingredients

Founders Sarah Hamilton and Stephanie Michel

Not many beauty brands have experienced the same level of success in such a short time as Sand & Sky.

Since launching in 2017, the skin care brand became an instant cult product on Instagram thanks to its unapologetically Australian branding and on-trend pink mask.

Just this month, Sand & Sky unveiled its second launch, the Flash Perfection Exfoliating Treatment, with 13,000 consumers on the waiting list.

Here, co-founder of Sand & Sky Sarah Hamilton (right) talks to Cosmetics Business about how Australian botanicals shaped the brand’s success.

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