10 beauty brand launches to watch in October

By Becky Bargh | Published: 1-Oct-2021

From debut beauty brand introductions from British supermarket chain Morrisons to Superdrug’s skin care comeback, these are the beauty drops to watch out for over the next month

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Despite the temperature drop, beauty brands not turning down the heat on NPD.

British supermarket chain Morrisons has ventured into the beauty sector for the first time, while Danish skin care brand Ecooking has debuted its first-ever make-up collection, and Illamasqua has paid homage to the loved British singer and songwriter Amy Winehouse, who is thought to have been a fan of the brand, with a new beauty box.

Here are some of the biggest brand drops to watch out for in October.

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