Safeguard your SPF brand: UK shoppers’ sunscreen buying habits

Exclusive survey by Cosmetics Business in partnership with Your Beauty Club, reveals consumers' demands from their sun care brands

Whether holidays abroad have been dashed, on hold or, for those lucky jetsetters – not, summer is setting in, and SPF is back in focus with beauty shoppers.

But sunscreens’ reputation over the years has evolved. The once . . .

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