Revealed: Missguided to break into beauty in 2020

The British fast fashion clothing retailer will unveil its upcoming cosmetics line in spring/summer 2020

Fast fashion retailer Missguided is about to venture into the world of beauty.

The clothing site is keeping details of the upcoming project under wraps, however, its current fragrance manufacturer Per-Scent has been named as long-term cosmetics license holder.

A spokesperson for Per-Scent told Cosmetics Business: “We are working with major retailers in key markets to launch from mid-2020.

“It will . . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.


Subscribe now to premium content on Cosmetics Business