Pure Beauty

Revealed: Missguided to break into beauty in 2020

By Sarah Parsons | Published: 25-Jul-2019

The British fast fashion clothing retailer will unveil its upcoming cosmetics line in spring/summer 2020

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Fast fashion retailer Missguided is about to venture into the world of beauty.

The clothing site is keeping details of the upcoming project under wraps, however, its current fragrance manufacturer Per-Scent has been named as long-term cosmetics license holder.

A spokesperson for Per-Scent told Cosmetics Business: “We are working with major retailers in key markets to launch from mid-2020.

“It will

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