A big buzz was made around Missguided Beauty’s colour range when it hit the market in January 2021.
Complete with 148 products across 25 product types, the brand’s selection was vast and competitively priced between £6-£12, mirroring its appeal in the fashion sphere.
Taking a leaf out of Fenty Beauty’s diversity manual, the brand’s hero Meet Your Match Demi-Matte Foundation launched in 25 shades, along with a broad selection of contour sticks and liquid concealers.
20 shades were developed for its Gimme Lip Lipstick in matte and gloss finishes, while the trending beauty freckle moment was tapped into with its Freckle Pen.
But beauty is no new punt for this budding business.
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