‘Queen of French-girl beauty’ Violette Serrat talks cutting waste and challenging Parisian stereotypes

By Alessandro Carrara 12-Dec-2022

The founder of Violette FR on her eco-focused business model, the stereotypes of being a Parisian woman in the make-up industry and how she plans on taking the brand to new heights in 2023

‘Queen of French-girl beauty’ Violette Serrat talks cutting waste and challenging Parisian stereotypes
When it comes to French style, moins c'est mieux (less is more) is a fundamental principle in creating the distinctive and refined look.

It should come as no surprise then that Violette Serrat, the Parisian-born make-up artist turned brand builder, has adopted this ethos for her beauty business. She is adamant that less really can be more for entrepreneurs developing their core product line-up.

“Why am I going to add more crap to the planet when we don't need it?” she explains emphatically. Her namesake beauty business, Violette FR, epitomises this...

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