When it comes to French style, moins c'est mieux (less is more) is a fundamental principle in creating the distinctive and refined look.
It should come as no surprise then that Violette Serrat, the Parisian-born make-up artist turned brand builder, has adopted this ethos for her beauty business. She is adamant that less really can be more for entrepreneurs developing their core product line-up.
“Why am I going to add more crap to the planet when we don't need it?” she explains emphatically. Her namesake beauty business, Violette FR, epitomises this
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