QVC UK updates iPad app with new 'second screen'


The television retailer aims to increase engagement with consumers

Online and television retailer QVC UK has launched an update to its iPad app that aims to enhance the user’s shopping experience.

The app now allows users to use a ‘second screen’ within the Watch section of the app to send a tweet direct to QVC UK, ask a question and share views on Facebook, and read the latest QGossip and presenter blogs.

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Brian Farrelly, VP Commerce Platforms, QVC UK, said: “Our customers constantly interact with us, whether by phone, email, Twitter or Facebook. Developing this update therefore made complete sense as they can now ask questions and send tweets direct to us while on their iPads, whether at home or on-the-go.”