The “Plex Phenomenon” has swept the global haircare industry – resulting in a myriad of products focused on bond multiplying or re-bonding. As the market is currently saturated with formulations claiming to re-bond the hair, Active Concepts has taken a proactive approach towards technology that protects the hair.
Active Concepts is shifting the focus to proactively protect the hair shaft through “ProBonding”. ProCutiGen Vegan Thermal Shield is an incredible scientific breakthrough that is slated to shake the foundations of how we consider preventative hair care – repair beyond the bond.
ProCutiGen Vegan Thermal Shield prevents the thermally induced damage that breaks the cysteine bridges of the hair, making it porous, weakened and more prone to breakage. Rather than focusing on repairing broken bonds that occur during thermal stress, ProCutiGen Vegan Thermal Shield consists of bivalent cationic peptides that create a de novo cuticle on the hair to prevent damage from happening in the first place.
Cuticle preservation is essential to prevent hair damage. The cuticle is the outermost layer of the hair, composed of overlapping cells that shield the cortex, while holding moisture and protecting hair from the environment.
Damage to the cuticle compromises the structural integrity of the hair shaft, making hair prone to breakage. Utilising the concept of synthetic biology, ProCutiGen Vegan Thermal Shield is a bivalent cationic lipopeptide that self-assembles into a neo-cuticle on the hair. The formation of this biomimetic cuticle offers protection from harsh chemical treatments to promote healthy hair.
- Protects hair
- Strengthens hair
- Suitable for all hair types
INCI: Saccharomyces Cerevisiae Extract 98% & Leuconostoc/Radish Root Ferment Filtrate 2%
