The gift box contains ghd’s Platinum+ professional styler and Helios hair dryer
Luxury presentation packaging specialist Pollard Boxes has created a bespoke solution for a special ghd gift set sold exclusively in Harrods.
The high-quality pack with impactful decoration has been designed to perfectly reflect the premium image and positioning of these famous brands.
The gift box contains ghd’s Platinum+ professional styler and Helios hair dryer, together with a leather carrying and storage bag in the familiar Harrods green colour.
The robust construction of the box provides full protection for the items while the intricate and eye-catching graphics deliver on-shelf impact and maximise brand awareness.
Careful selection by Pollards of materials and printing and decoration techniques, including textured papers, pantone and four-colour printing, and foiling and matte lamination, have ensured that the pack conveys the luxury image of the products it contains.
The box and lid are wrapped in back 570 Wibalin fine linen, with embossing and gold foiling. In addition to the companies’ logos, the spiral gold design on the box lid captures the effect of the Harrods building when illuminated, while the subtle detail of three gold dots at the edge is a reminder of the ghd logo, thus maximising the presence of both brands.
“We have a long-standing successful relationship with Pollards and the company is always able to come up with solutions that exactly meet our requirements,” commented James Welch, ghd packaging designer.
“The Harrods gift box is a perfect example of a pack that combines style and luxury with functionality.”