According to Widemagazine, “the choice of tactile solutions allows designers to convey the material characteristics of surfaces and even modify the perceptual quality of packaging. Lacquering, embossing, debossing, screen-printing effects all can engage the consumer in a pleasant sensory experience, where touch is the privileged sense, widening the horizons to different possibilities on packaging”.
A perfect example is offered by Lumson with Pebble: the glass jar of the Romantica collection takes on a new identity, leading back to the world of nature. Indeed, Pebble embodies the irreplaceable value of physical touch in a world where digital interactions are the norm.
By playing with different decoration techniques for tactile and textural effects inspired by the natural world, Lumson invites you to enter a new aesthetic and sensorial dimension, where packaging totally merges with nature and nature is a valuable source of inspiration. A sensory experience to both see and touch. Through an external lacquering step combined with a second semitransparent one that lends the tactile effect, Lumson reproduces the natural texture on the glass jar and recreates the same feeling as touching a rough stone. The solidity of the shape, the lack of sharp edges and smooth borders give the jar a welcoming and tempting appeal.
In this way, the packaging not only offers practicality, but also enhances the “beauty experience”, thus offering a customised and sensorial journey through a careful selection of materials and textures.
