Pinterest reveals top summer 2018 beauty trends in new report

Spiral hair ties and SPF lip balms display the biggest spike in saves year-on-year

Natural beauty emerges as a hot trend for summer 2018

Social media continues to provide a unique vantage point for brands hoping to tap into the next big emerging trends – and the beauty industry knows this only too well.

Pinterest's latest Summer Beauty Report is out and reveals some intriguing new trends for invested companies to analyse.

Showing the biggest growth in the number of 'saves' year-on-year, spiral hair ties emerged as . . .

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