Pinterest predicts how the creator economy will evolve


The inspiration social media platform's Head of Beauty, Tom Spratt, explores how deinfluencing and new advertiser opportunities is shaping the beauty influencer industry

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Beauty content creators are certainly not new - but their role in the industry is constantly evolving. This is also changing in sync with the way of how we (and brands) interact online.

These creators have become a trusted source for many shoppers, more often giving their honest reviews and feedback on products, with the content creators even becoming a brand in their own right.

We’ve seen first hand on Pinterest the

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