Pinterest predicts how the creator economy will evolve

Published: 13-Jul-2023

The inspiration social media platform's Head of Beauty, Tom Spratt, explores how deinfluencing and new advertiser opportunities is shaping the beauty influencer industry

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Beauty content creators are certainly not new - but their role in the industry is constantly evolving. This is also changing in sync with the way of how we (and brands) interact online.

These creators have become a trusted source for many shoppers, more often giving their honest reviews and feedback on products, with the content creators even becoming a brand in their own right.

We’ve seen first hand on Pinterest the

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