Paula’s Choice launches overnight mask inspired by Nordic ingredients

By Becky Bargh | Published: 19-Sep-2019
Skin Care

The brand was founded by Paula Begoun, dubbed The Cosmetics Cop, in 1995

Paula’s Choice launches overnight mask inspired by Nordic ingredients

Skin care brand Paula’s Choice has added a new overnight mask to its product line-up.

Inspired by Nordic ingredients, the new Super Hydrate Overnight Mask (£29) contains a blend of cloudberry and reishi mushroom to improve hydration and soothe redness.

Meanwhile, glycerin and shea butter work to replenish dull skin and reinforce its protective barrier.

To use, the brand recommends applying to the face and neck, and rinsing off after 20 minutes or wearing overnight.

Paula’s Choice was founded by American businesswoman, author and radio host Paula Begoun in 1995.

Dubbed The Cosmetics Cop, a title she obtained from appearing on The Oprah Winfrey Show, Begoun launched her skin care brand to help consumers tackle skin care concerns including acne, redness and rosacea.

She has since written 21 books on beauty.

Her latest product is now available via skincity.co.uk and paulaschoice.co.uk.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

  • Companies:
  • Paula's Choice
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Ectoin crowned skin care’s must-have ingredient this year

Read more
Ectoin is forecasted to be beauty’s breakout star this year, with both consumer and brand interest in the amino acid derivative on the rise

Trending Articles

  1. Cosmetics Business Picks: 7 beauty launches to pick up this week Cosmetics Business takes a look at seven beauty launches that have caught our eye this week, including a look at Weleda’s new Firming Face Care range
  2. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  3. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  4. L’Oréal unveils groundbreaking molecule for localised pigmentation issues Melasyl is the key active ingredient in newly-launched La Roche Posay products and will roll out to L’Oréal Paris and Vichy
  5. Revive Collagen announces international expansion with Saks Fifth Avenue launch Europe’s fastest growing liquid collagen supplement brand, Revive Collagen, announces its international expansion, launching at Saks Fifth Avenue

Upcoming event

Pure Beauty Global Awards 2024

23 May | London, United Kingdom See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Ectoin crowned skin care’s must-have ingredient this year

Ectoin is forecasted to be beauty’s breakout star this year, with both consumer and brand interest in the amino acid derivative on the rise
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Which rock and roll artist dropped a beauty collection in this week’s 9 new launches?

Cosmetics Business looks at another nine cosmetics and fragrance launches available to purchase now
Skin Care

Unilever to acquire Paula's Choice from TA Associates

The Anglo-Dutch conglomerate has bought the science-focused luxury skin care brand founded by Paula Begoun for an undisclosed amount
Skin Care

Skin care brand Paula’s Choice becomes available on Space NK

The brand of the author of The Original Beauty Bible is set to launch 30 products via Space NK’s website
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

Trend alert: Why are mushroom launches sprouting up in beauty and wellness?

From reishi to snow mushroom, Western consumers are increasing being won over by fungi-inspired skin care and wellness treatments
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

How brands are making a splash in the electrolyte skin care trend

These luxury beauty brands are finding new ways to reinvent the athleisure trend by offering consumers hydrating sports drink-inspired products
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

What do consumers want from skin care products?

Paula Begoun shares her tips
Subscribe now