Trend alert: Why are mushroom launches sprouting up in beauty and wellness?

By Sarah Parsons | Published: 28-Feb-2020
Skin Care Marketing

From reishi to snow mushroom, Western consumers are increasing being won over by fungi-inspired skin care and wellness treatments

You need to be a subscriber to read this article.
Click here to find out more.

Mushrooms are the unsuspecting fungi that have long provided a point of contention around the dinner table.

Whether you are an enthusiastic mycophilic or a steadfast mycophobic

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Estée Lauder Companies
  • Paula's Choice
  • Goop
  • Revolution Beauty
  • The Inkey List
See more

You may also like

Skin Care

Estée Lauder Companies names Stéphane de La Faverie President and CEO

Read more
The company veteran has been chosen to take the reins at the US beauty giant, effective 1 January 2025, succeeding long-term ELC President and CEO Fabrizio Freda

Trending Articles

  1. JD Jojoba Oil: Reducing Sebum with Anti-Acne Potential Jojoba Desert’s newest studies prove JD Jojoba Oil usage results in sebum secretion reduction with anti-acne potential
  2. Beauty routine searches spike on Pinterest as autumn draws in A new survey reveals increase in searches for acne, stretch marks and body hair positivity - all up by more than 150%
  3. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  5. Pierre Fabre Laboratories invests in skin care and supplements brand MiYé The pharmaceutical group will elevate the French start-up’s business by accelerating its R&D, brand presence and more

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Skin Care

Estée Lauder Companies names Stéphane de La Faverie President and CEO

The company veteran has been chosen to take the reins at the US beauty giant, effective 1 January 2025, succeeding long-term ELC President and CEO Fabrizio Freda
Finance

Estée Lauder Companies and TikTok announce winners of The Catalysts Program

Emerging beauty brands Etia London, Loverboy Beauty and Ruka have been awarded US$250,000 and mentorship opportunities to grow their businesses
Skin Care

The Inkey List’s Mark Curry reclaims CEO title

Curry, co-founder of the British skin care brand, is back at the helm, succeeding CEO Stephanie Davis Michelman who has stepped down
Skin Care

Estée Lauder Companies shakes up North America leadership team

The beauty giant’s Group President, North America, has announced his plans to retire in 2025, while two company veterans have also been promoted
Colour Cosmetics

Tom Ford Beauty taps Angelina Jolie for new lipstick campaign

The Golden Globe-winning actress fronts the luxury beauty house’s new 18-shade Runway Lip Color collection
Body Care

'My heart left my body': What it's really like to win at the Pure Beauty Awards

With the 2024 edition of the Pure Beauty Awards UK set to take place this October, the editorial team speak with former winners to see how winning at the event has helped their business thrive
Skin Care

Estée Lauder promotes Akhil Shrivastava to CFO

The seasoned finance executive succeeds Tracey Travis, who is retiring from the beauty giant next year
Subscribe now