Trend alert: Why are mushroom launches sprouting up in beauty and wellness?

By Sarah Parsons | Published: 28-Feb-2020
Skin Care Marketing

From reishi to snow mushroom, Western consumers are increasing being won over by fungi-inspired skin care and wellness treatments

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Mushrooms are the unsuspecting fungi that have long provided a point of contention around the dinner table.

Whether you are an enthusiastic mycophilic or a steadfast mycophobic

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