Unilever to acquire Paula's Choice from TA Associates

By Sarah Parsons | Published: 14-Jun-2021

The Anglo-Dutch conglomerate has bought the science-focused luxury skin care brand founded by Paula Begoun for an undisclosed amount

Unilever has acquired 'jargon-free' skin care brand Paula's Choice for an undisclosed amount from private equity firm TA Associates.

Founded in 1995 by journalist Paula Begoun, the D2C brand focuses on cosmetic science accessible to consumers via its 'Ingredient Dictionary' that breaks down the research behind nearly 4,000 ingredients.

It was sold to TA Associates, whose portfolio also includes MAV Beauty Brands, in 2016, with reports of a exploring sale opportunities in April following a bumper year in sales.

Paula's Choice joins Unilever's growing luxury skin care portfolio which includes Murad, Dermalogica, REN and Kate Somerville.

Vasiliki Petrou, Unilever EVP and CEO Prestige, described Paula's Choice as a "true pioneer" thanks to its science-focused marketing and transparent ethos.

"We can’t wait to introduce the brand and its iconic products to an even bigger audience," he added.

Begoun, who also goes by the nickname 'Cosmetics Cop', added: "I am so excited that Unilever and Paula’s Choice are joining forces, and I want to thank Vasiliki and the Unilever team for believing in us, our mission and our values.

"With Unilever we can build on our work and vision spanning 26 years of creating brilliant products, and by giving people the self-confidence that comes from knowing they are taking the best care of their skin possible.”

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