Patrick Ta Beauty has appointed former L'Oréal CFO Paul Parikh as its new Chief Operating Officer.
His appointment comes after private equity firm Stride Consumer Partners made a minority investment into the luxury make-up brand in November.
Brand founders Patrick Ta, Rima Minasyan and Avo Minasyan said as a result of the undisclosed financial injection, there was an opportunity to expand its core team.
The trio added that they felt confident in hiring a “proven leader in the beauty industry”.
"Paul brings a unique skill-set to our growing brand which complements our existing creative vision," said Ta.
Minasyan added: "I'm excited to be partnering with Paul to help bring the operations of Patrick Ta Beauty to the next level."
Parikh served as CFO of L'Oréal Operations for North & South America for four years, managing a portfolio of 35 global brands.
He also held a number of finance leadership roles across L'Oréal's consumer and luxury brands, both domestic and international.
More recently, Parihk spent two years working at Signet Jewelers, where he served as CFO of the luxury jewellery brand Jared.
"I'm thrilled to be joining this dynamic team to help usher in the next phase of growth for this highly differentiated and authentic artistry brand,” said Parihk.
Patrick Ta Beauty, which was founded in 2019, quickly established an exclusive partnership with Sephora in the US.
The brand’s beauty range, which includes blushes, lipsticks and eyeliners, is stocked in Sephora stores across North America and Sephora at Kohl's.
Its make-up products are also available on patrickta.com in the US, and at Flannels and Cult Beauty in the UK.
Patrick Ta Beauty poaches former L'Oréal senior Exec
Parikh served as CFO of L'Oréal Operations for four years, and also spent two years working at Signet Jewelers managing its luxury jewellery brand Jared
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