Packaging the ‘unrecyclable’: The new obsession among beauty brands

By Becky Bargh 17-Mar-2022

Packaging expert Eastman is making headlines for developments in its chemical recycling technology – and beauty wants to take part. On the back of major deals with Estée Lauder Companies and P&G, Cosmetics Business learns more about the potential of this new form of recycling and where its limitations lie

Packaging the ‘unrecyclable’: The new obsession among beauty brands

Beauty’s break up with plastic has been heavily documented over the last decade.

Cutting out plastic has become the primary concern of businesses and consumers alike as we hurry to solve the impending crisis facing our world.

That being said, the introduction of mushroom and bamboo packaging is not going to save the planet from its problem with plastic.

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