New hair care brand Only Curls has made its official UK debut.
Featuring hair towels, combs, shampoos and nourishing cremes, the products are all designed for women with curly hair.
Meanwhile, its formulas are blended with natural and nourishing ingredients to help tame frizz and condition hair without the use of sulfates, silicones or parabens.
Key ingredients include kukui, avocado, marula, coconut, argan oil, shea butter and aloe leaf juice.
The full line-up includes a cleanser, conditioner, hydration cream, curl gel, hair towel, comb, silk pillow case, scrunchies, hair turban, pin bags and tote bags.
Founder Lizzie Carter established the brand after returning to the UK from working in the US.
“When I lived and worked in the US I had been spoilt for choice of curly hair brands using high-quality ingredients,” said Carter.
“Upon my return to the UK I found that there was a significant lack of products that catered to my curly needs.”
The products are now available via onlycurls.com.