Only Curls launches first-ever app

By Austyn King | Published: 5-Aug-2022

Customers can access exclusive flash sales and discounts as well as a range of tips and tutorials for curly hair

Only Curls, the UK-based hair care brand, has launched its first-ever app offering customers exclusive perks.

Designed to be a one-stop platform for curl care and advice, the app showcases a range of tips and tutorials from the brand, as well as flash sales and discounts exclusive to app users.

Users will be able to purchase Only Curls products and track their orders, and have first access to new launches from the brand.

"We created the app to allow our customers much easier and quicker access to all our curl care and advice,” said Lizzie Carter, founder of Only Curls.


“All of our tutorials and how-tos will be available on the app, so we're hoping that it will become a place for anyone to go and have all their curl questions answered.”

Tutorials will include advice on how to scrunch out crunchy curls, diffusing, damp versus wet styling and the 'bowl method' of washing curly hair that has been a recent trend on TikTok.

5,000 sales were reportedly made through the app in its first week of launch, according to the London-based brand, bolstered by its exclusive restock of the hero Only Curls Mousse.

Carter added: “We're confident that we can build on the initial success of the app, as people see the extra value having curl care at their fingertips can bring."

Carter launched Only Curls in 2019 after being inspired by curly hair brands in the US, with the brand's line-up including a cleanser, conditioner, hydration cream, curl gel and accessories designed specifically for women with curly hair.

The app is available now on iOS and Android.

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