New and emerging trends shape up the natural and organic sector

Published: 4-Jun-2018

Natural & Organic Products Europe is the largest event for natural C&T brands in Western Europe and often showcases trends before they hit the mainstream

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Natural beauty is big business. From organic to sustainable packaging, the market for all things natural is booming; Future Laboratory estimates the natural C&T market will reach £34bn by 2019.

Reflecting this growing authority on the global C&T stage, Natural & Organic Products Europe's organisers, Diversified Communications, hailed this year's show as the biggest ever.

The beauty section, now a key part of the show, is seen as an incubator for new and emerging trends. Of the hundreds of exhibitors at the show, Cosmetics Business has put together a guide to the most influential trends shaping the natural beauty sector.

Certification hits vegan beauty

As with mainstream beauty, products boasting vegan claims have been one of the biggest stories in C&T over the past year. According to a report conducted by The Ethical Consumer, 23% of UK consumers avoided

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