US beauty brand NYX Cosmetics' annual NYX Face Awards are in full swing. The Face Awards aim to recognise up and coming beauty vlogging stars; the winner will be crowned The Beauty Vlogger of the Year and win $25,000.
So far, the top 20 semi-finalists have been named. In April, 3,000 video entries were submitted before a panel of judges whittled down entries to the top 30 semi-finalists. A public vote cut this list down to the top 20, who are now moving on to the second video challenge.
Scott Friedman, CEO of NYX, which was bought by L'Oréal just last year, said: "NYX is excited to continue offering a platform to celebrate the talents of this wonderful community of dynamic makeup artists and beauty vloggers. I'm consistently impressed by the caliber of submissions we get each year, and look forward to recognizing the Beauty Vlogger of the Year and the other finalists at our live event in August."
In August, the top six finalists will be flown to LA to compete in a live show. Contestants will be judged on their creativity, educational content, artistry and personality, according to the brand. In addition to the winner, five runners-up will each receive $10,000.
