Murad is latest beauty name to work with TerraCycle

By Julia Wray 5-May-2022

Prestige skin care player has launched a free recycling programme in the UK

Murad, the clinical skin care brand, has announced a UK partnership with international recycling leader TerraCycle to divert plastic waste from landfill.

The Murad Free Recycling Programme invites brand fans to download a pre-paid shipping label via the Murad programme page, or via TerraCycle, to send off their Murad empties using UPS.

Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new products.

Each shipment of packaging sent to TerraCycle earns the collector points that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organisation of choice.

“Today, consumers understand more than ever the importance of sustainability,” explained Dr Howard Murad. “It has been my life’s work, and the foundation of Murad, to help people attain healthier skin and happier lives.

“Through our newly founded partnership with TerraCycle, we further strengthen this pledge by providing easy steps to help our community support the health of our planet. Because wellness for the planet is just as important as wellness for the people.”

The Unilever-owned brand is the latest in a long line of beauty names to recycle with TerraCycle, including L’Oréal’s Garnier, Burt’s Bees, Weleda and Baylis & Harding, among others.

“Murad is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their cosmetic packaging,” said TerraCycle CEO and Founder, Tom Szaky.

“In turn, by participating in the Murad Free Recycling Programme, consumers can demonstrate their respect for the environment not only through the products that they choose to include in their beauty regimen, but also by how the packaging is disposed of.”

Murad’s decision to partner with the recycling pioneer follows other sustainability initiatives from the brand.

These encompass Murad’s goal of transitioning to a 50% reduction in virgin plastic by 2025, the integration of 50% PCR components by 2030 and 100% designed to be recyclable by 2030.

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Achieving these goals could potentially reduce the total amount of virgin plastic going in global landfills by 750,000 pounds by 2025 and 1.25 million pounds by 2030.

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