Meet the Buyer: How to get your beauty brand into Sephora

By Alessandro Carrara 12-Jul-2023

Catherine Womersley, Head of Buying at Sephora UK, shares her secrets to becoming stocked with the beauty retailer and the company's continued importance on bricks-and-mortar

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Womersley says a "tailored approach" is much more memorable for beauty buyers

Catherine Womersley is Head of Buying at Sephora UK and is part of the strategic team behind the retailer’s dramatic UK return – 17 years after it exited the British market. 

In this exclusive Q&A, Womersley shares her secrets to becoming stocked with Sephora and talks us through the company's UK bricks-and-mortar strategy. 

What is your job role with Sephora?

I am Catherine, Head of Buying at Sephora.

I have been with the company for seven years and started my journey as Key Brand Manager.

Has your retail team helped to boost British retail in the past 12 months? Then you could be in with a chance of winning at this year's Pure Beauty Awards. Enter here


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