Edgewell Personal Care has named a new line-up of vloggers to front its Hawaiian Tropic brand.
The US consumer products company named Bethany Mota, Megan Nicole and Claudia Sulewski as the influencers to launch its new Silk Hydration Weightless line.
The trio will appear in the Aloha Therapy video series to demonstrate to consumers how to incorporate the brand into everyday life.
Its the first influencer appointment by the brand. Here’s what you need to know about the team:
Bethany Mota
With more than 12 million YouTube subscribers and over two billion views, Mota has been named by TIME Magazine, Vogue and Fast Company as one of the most powerful voices in entertainment.
She has released a music single, fashion line and appeared on TV series Dancing With The Stars.
Mota is also a UNICEF Kid Power brand ambassador.
The 21-year-old will promote the Silk Hydration Weightless Face in her videos.
Megan Nicole
The singer-songwriter debuted on YouTube in 2009 with her cover of ‘Use Somebody’ by Kings of Leon. It has since had more than one million views.
She had more than 811 million views on YouTube and appears in the film Summer Forever.
Nicole will promote the Silk Hydration Weightless C-Spray.
Claudia Sulewski
The LA-based lifestyle vlogger and actress has 1.8 million YouTube subscribers and more than one million followers on Instagram.
In 2015, the 21-year-old became an official face for Teen Vogue and obtained the roll of Teen Vogue's official YouTube host. She acted as the magazine’s representative at award shows and red carpet premiers.
Sulewski will feature in the promotional videos for Hawaiian Tropic’s Island Sport SPF 50.
