Mattified skin is less attractive than ‘oily’ skin, Shiseido finds

Survey revealed people with ‘radiant’ complexions are more attractive and leave a good impression

New research by Japanese beauty maker Shiseido has confirmed that good skin improves attractiveness.

According to the findings, which were jointly curated with the National Institute of Information and Communications Technology (NICT), facial radiance is better received compared with those with a matte or oily complexion.

‘Radiant’ was defined as ‘a face with gloss both of specular reflection and diffuse reflection’.

For the experiment, 160 females in their 30s and 40s were asked to record their impressions in terms of ten evaluation items: attractive, happy, healthy, tired and others, when presented with images of a woman (pictured) with ‘radiant’, ‘oily and shiny’ and ‘matte’ skin.

Radiant was by far the best received among participants, while ‘oily’ skin came in second and the least well received among the participants was ‘matte’.

“Amid the current Covid-19 crisis, people are spending more time at home and the importance of skin care and make-up is being realised anew,” the Drunk Elephant owner said in a press announcement.

“In response, Shiseido will utilise these study results in the design of skin care and base make-up products that help create ‘radiant skin’ and a positive impression in various communication scenarios, and continue to provide consumers with cosmetics that have high emotional value.”

Shiseido said that, until now, it has been thought that facial skin radiance gives a positive impression, however, there had not been sufficient evidence to back up the theory.

The group also said this will improve not only face-to-face communications but also virtual conversations via monitors and smartphones.

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