Lush unveils 'ultimate shopping destination' at reimagined Oxford Street store and spa

Featuring four treatment rooms, a florist and a vegan cafe, the sustainable beauty brand's flagship London location is bringing together in-store experiences from its stores in Paris, Tokyo and Florence

Eco-friendly beauty brand Lush is throwing open the doors to its revamped Oxford Street store and spa in London, UK, featuring an array of brand experiences and concepts from its stores around the world as it aims to create the 'ultimate shopping destination' for consumers.

Said to be the brand's number one shopping and spa destination in the world, with more than 900 stores worldwide, the Oxford Street hotspot has welcomed 7.1 customers through its doors since opening in 2015.

From tomorrow, with UK customers more eager than ever to return to stores as lockdown restrictions are lifted, vistors will be able to enjoy a number of experiences curated from Lush locations around the world.

These include a Fresh & Flowers concept, as seen in the brand's Paris, France, store and offering products for face, body and hair as well as a permanent in-store florist; Lush's Perfume Library, where customers can browse the company's scent showers and books on perfumery alongside its line-up of fragrances; and technology innovations first seen in its Shinjuku flagship in Tokyo, Japan, which allows shoppers to scan products to receive information using the Lush Labs app.

The revamp also marks the reopening of the Lush Spa, which features four treatment rooms where customers can choose from a selection of sensory treatments designed to transform the mind and body.

Finally, visitors can relax at Lush's first ever in-store vegan coffee shop, Plant Works Cafe, with views overlooking the city street.

Sergio Mastrodonato, Senior Manager at Lush Oxford Street, said: “With so many new experiences to be discovered, we couldn't be more excited to welcome customers back to our beautiful new shop!

“Bringing elements from Lush concepts around the world all together under one roof is truly something very magical and we can't wait to share it with you.”

Following in the tradition of Lush's eco-friendly values, the reimagined retail destination will also have sustainability at its heart with recycling initiatives including its returns scheme, allowing customers to return their plastic packaging from any full-sized Lush product in exchange for a 50p deposit to spend in-store.

There will also be a gifting station where shoppers can personalise their purchases with the brand's Knot Wraps, designed as a sustainable alternative to traditional gift wrapping.

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