Pure Beauty

Lacoste celebrates summer of global sport with new scent

Published: 23-Mar-2016

Eau De Lacoste L.12.12 Energized is a new limited edition fragrance for men

Just in time for this summer’s jam-packed sporting season, Eau De Lacoste L.12.12 Energized has been created as a tribute to Lacoste’s sporting heritage and passion for the game.

The new limited edition scent for men has striking top notes of fiery ginger and cool mint with cedar leaf and citrus to make the man wearing it feel exhilaration, pride and joy. The heart contains the masculine floral, tuberose and this is followed by Lacoste’s signature leathery notes at the base.

The stylish and sleek bottle features the unmistakable Lacoste icon of the crocodile, however it has been given a colourful and upbeat edge with recognisable world flags to highlight the world’s upcoming sporting stage.

The brand says the advertising campaign will be engaging, fun and contemporary with digital videos to enrich the launch. A series of mini animations will be shared via social media to give an upbeat guide for the sports enthusiast. Sports fans will be able to download playful emoji icons such as Lacoste crocodiles and vibrant sports motifs for text messaging and social media during Euro 2016 and the Olympics. Fans will also be encouraged to use the #LacosteEnergized hashtag to incite a buzz around the launch.

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