From record price hikes and huge acquisitions, to ‘sinister’ collaborations and the collapse of heritage players, 2022 has delivered its fair share of beauty news.
For every good news story – Sephora’s big return and brands investing in the metaverse – there seemed to be a controversial tale not too far behind.
Remember Shiseido’s big data breach which led it to trending as ‘Shitseido’?
Cosmetics Business has rounded up 17 of the biggest – and wildest – beauty moments of 2022.
Sephora lands in the UK
Sephora returned to the UK market with a bang – and the beauty world went wild for it
US beauty retailer Sephora re-entered the UK market after a 17-year hiatus.
The LVMH-owned company launched its UK site and ‘Express All of You’ campaign in October, which celebrated 'experimental definitions' of British beauty.
Sephora also promoted Sarah Boyd to UK Managing Director and is opening a bricks-and-mortar store in London in spring 2023.
The rise and fall of a beauty giant
Revlon filed for Chapter 11 bankruptcy in June after 90 years in the business, listing assets and liabilities between US$1billion and $10bn.
Competition from agile D2C players, as well as supply chain issues, were cited as key reasons.
In October, the cosmetics company began entertaining sale offers after stabilising its relationship with vendors and completing a long term business plan.
The end of the Elizabethan era
Queen Elizabeth II's 70-year reign ended (Image: WikiCommons)
Queen Elizabeth II passed away on 8 September, with companies across the globe paying tribute to her 70-year reign.
Many beauty brands who held a Royal Warrant from Her Majesty had to discontinue their use of the Royal Arms.
The industry also honoured Princess Diana on the 25th anniversary of her death.
King Charles III, who now sits on the throne, partnered with British perfume house Penhaligon's to create a fragrance in honour of his private residence.
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