L’Oréal suffers social media backlash over 100% vegan claims

Published: 1-Dec-2017

The cosmetics giant has received criticism on Twitter after using a vegan claim on-pack despite selling in China where animal testing is mandatory

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L’Oréal has come under fire from consumers on social media, after making a ‘100% vegan’ claim on-pack.

Twitter user Jona Weinhofen posted a tweet with an image showing a vegan stamp on a L’Oréal Paris Ever Sleek hair product, which received 962 likes and 556 retweets.

The tweet caused a backlash among other social media users, who criticised L’Oréal for using the claim when it continues to sell products in

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