L’Oréal marketing veteran joins Function of Beauty

Marianna Trofimova, a 20-year veteran of L’Oréal, has joined Function of Beauty as the brand’s Chief Marketing Officer.

Trofimova will be responsible for strengthening the customisable beauty specialist by building its product portfolio and go-to-market strategies, as well as global expansion.

She joins Function of Beauty after two decades at L'Oréal, where she held various global positions in the beauty giant’s Consumer, Active Cosmetics and Professional divisions, with the last two as Senior Vice President of Global Marketing and Communications for Biolage and Garnier in the US.

Trofimova will report directly to Alexandra Papazian, the company’s CEO.

Her appointment is the latest in a series of hires for Function of Beauty, including new Chief Digital Officer, Matthew Eberhart and new Chief Creative Officer, Boyoung Lee.

"Marianna is a veteran consumer-centric marketer with deep expertise in the beauty industry, building some of the most reputable and recognisable brands," said Papazian.

"I'm thrilled for her to come onboard as she will be central in executing the many exciting opportunities we have on the horizon as we become the global leader and omnichannel pioneer in customisation."

"Beyond Function of Beauty's disruptive brand vision, they have a powerful universal message about individuality that the brand can enable like no other," said Trofimova.

"I look forward to building upon the brand's success to strengthen its brand equity and prepare for its next chapter of expansion."