Kings channels classic British style in first male grooming range


New brand launched by the company behind King of Shaves

Kings channels classic British style in first male grooming range The King of Shaves Company Ltd has launched a companion brand for its King of Shaves label. The new men’s grooming brand, Kings, which is said to champion classic British style with a contemporary twist, consists of three initial ranges: Faraday, Hayward and Kielder.

The Faraday collection is inspired by modern dandies such as Russell Brand and features four products – hair and body wash, antiperspirant, face wash and post shave balm – scented with black pepper and sandalwood.

Kings’ Hayward collection, which comprises a shower gel and body spray, is said to channel the preppy trend and features orange and cardamom notes. Meanwhile the Kielder collection features a shower gel, body spray, hair cream, hair wax and hair gel and is designed to help guys achieve a rocky male version of the boho look.

A USP of the Kings brand is that its collections will change with sartorial trends, in a similar fashion to seasonal make-up lines.

The brand retails in Boots stores across the UK.

Packaging suppliers include M&H Plastics. M&H provided the tubes complete with packaging design, which was printed using M&H’s combi-press machine.