Innovation key to driving men's shaving market

Published: 24-Nov-2014
Media Male Grooming

Products that target specific problems are key to success in this sector

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Innovation remains important when trying to capture consumers in the men’s shaving market, according to market analyst Euromonitor. Products that target specific problems are key.

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  • Companies:
  • Euromonitor International
  • King of Shaves
  • The Bluebeards Revenge
  • Dollar Shave Club
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