Beautyworld Middle East, the MEA’s largest international trade fair for the cosmetics, fragrance and wellbeing industry, celebrated a particularly memorable event in its 23rd year.
In terms of sheer scale, the show was the largest edition in more than two decades, with a record 1,736 exhibitors filling 61,000sqm of the Dubai International Convention & Exhibition Centre.
There were a number of new countries represented in the 24 country pavilions, including first-timers Peru, Palestine and Russia. Middle Eastern companies were also exhibiting in full force.
Ahmed Pauwels, CEO of the show’s organiser Messe Frankfurt Middle East, said: “Developing markets such as the MEA are