Huda Beauty unveils Korean inspired make-up collection

By Sarah Parsons 11-Mar-2020

The eyeshadow palette line Pastel Obsessions are suitable for all skin tones

Following the release of the Wishful skin care line, Huda Beauty is about to expand its make-up brand later this month.

Just in time for spring, the upcoming drop sees a trio of eyeshadow palettes, Pastel Obsessions (£27), inspired by South Korea's blossom season.

The nine-pan palettes consist of mattes and shimmers and can be applied with a brush or a dab of the finger.

Rose is a collection of pink, blush peach mattes and yellows; Lilac includes mauve mattes and lavender shimmers; and Mint features both warm and cool tones as well as honey shades.

Available from 12 March with retailers online and 27 March in-store, Huda Kattan, founder of Huda Beauty, described pastels as “the new neutrals”.

She said: "The pastel pink cherry blossoms are so magical and dreamy if you’re lucky enough to catch them at the right time, but once the sun would go down in Seoul, I saw that the city would become colourful, eccentric and electrifying.

"I wanted to capture that magic in a palette, and Pastel Obsessions are just that.”

Sign up for your free email newsletter

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here