How to land a retail deal with Cult Beauty


Cult Beauty is home to thousands of products spanning skin care, make-up, men's and wellbeing. Here the retailer's International Buying Director, Stacia Prince, reveals the areas where she is looking to expand

Stacia Prince

Beauty e-commerce sites are more than just a means to an end for today's conscious consumer.

They're a trusted source for shoppers to access brand information, ingredients lists and supply chain details, and if brands land a retail deal with well-reputed sites it can be game-changing.

Sign up for your free email newsletter

Here, Cosmetics Business asks Cult Beauty's International Buying Director, Stacia Prince, which categories she is expecting to soar and how the retailer is meeting its consumers' needs.


This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business