How to land a retail deal with Cult Beauty

Cult Beauty is home to thousands of products spanning skin care, make-up, men's and wellbeing. Here the retailer's International Buying Director, Stacia Prince, reveals the areas where she is looking to expand

Stacia Prince

Beauty e-commerce sites are more than just a means to an end for today's conscious consumer.

They're a trusted source for shoppers to access brand information, ingredients lists and supply chain details, and if brands land a retail deal with well-reputed sites it can be game-changing.

Here, Cosmetics Business asks Cult Beauty's International Buying Director, Stacia Prince, which categories she is expecting to soar and how the retailer is meeting its consumers' needs.

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