How the beauty industry is rallying in the fight against coronavirus

As China begins to recover from the impact of Covid-19, the country's personal care market looks to rebound. Meanwhile, international beauty brands and retailers step up to play their part in the fight against the virus with voluntary safeguards and philanthropic deeds

As the number of confirmed coronavirus (Covid-19) cases globally rises to 162,687 – a figure actually thought to be much higher as new cases increasingly go untested – the beauty industry continues to take action to safeguard employees, consumers, industry partners and vulnerable members of the public, while adhering to fast changing government guidelines and restrictions.

In recent weeks new bans on large-scale events in countries such as Scotland, Germany and Sweden were enforced, while the US has banned travel between European countries including the UK.

New cases in China, the epicentre of the coronavirus outbreak, are now slowing and workers are gradually being allowed to return to their day jobs, as news emerges that the first case of Covid-19 is now believed to date as far back as November 2019 in Hubei Province.

Euromonitor International shared a forecast on the performance of the beauty and personal care market in the country – a sector valued at CNY470bn in 2019 with a CAGR of around 9%.

“Although negatively impacted during the epidemic period, basic skin care products and toiletries . . .

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