Natura’s next step: What its new VC fund means for Brazilian beauty

Published: 4-Jul-2024
Finance

Research Consultant at Euromonitor International, Mariana Teixeira, looks into the post-divestment future for Natura & Co

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Natura & Co, the world’s tenth largest beauty and personal care company, has just announced the launch of its inaugural Corporate Venture Capital fund. 

Named Natura Ventures, the fund aims to support a portfolio of up to fifteen startups, with investments ranging from R$2m to R$10m in seed stage rounds, totalling R$50m over the initial three years. 

Emphasising portfolio optimisation, synergy gains and operational streamlining, this new investment approach reflects a prudent business ethos while reinforcing the brand’s commitment to pioneering sustainable practices within the socio-bioeconomy framework.

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