Hands and Nails, Indonesia, 2016


Indonesia has been nailing opportunities with its hand care segment becoming larger than premium

Hands and Nails, Indonesia, 2016

Indonesia’s nail and hand care market is the smallest of the countries covered in this Asia Pacific report, accounting for US$5.2m in 2015, notes Euromonitor International. Unlike Japan and South Korea, the mass hand care segment here is larger than premium, with Scandinavian brands proving very popular with consumers.

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According to regional trends expert Florence Bernardin, CEO of Information & Inspiration, this is attributed to Asian people’s perception that cosmetics from the Scandinavian part of the world are ...

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